The Facebook ad campaign achieved a total reach of 1,29,494 people at a cost per result of ₹6.52, spending ₹844.56 overall. Reach was minimal through mid-November, picking up strongly from early December and peaking around December 10 at roughly 25,000 daily reach before tapering slightly. Demographically, the audience skewed heavily male (79%, 23 results) versus female (21%, 6 results), with the 18–24 age group being the most engaged, followed by 25–34. However, women proved significantly more expensive to reach, with a cost per result of ₹247.27 compared to just ₹96.91 for men.
Google Ads
The Google Ads campaign generated 13,800 impressions and 813 clicks at an average CPC of ₹12.01, with a total spend of ₹9,770. Activity was virtually flat until late 2025, when both impressions and clicks spiked sharply. All traffic came exclusively from mobile phones (100%), with tablets and computers receiving zero impressions. The campaign targeted Kerala and nearby regions, and the top searches were centered around “digital marketing course in Kochi/Kerala/Ernakulam,” indicating strong local intent. Among ad groups, “Kochi” had the highest spend (₹4,395) with a solid 6.34% CTR, while “Kerala” achieved the best CTR at 7.57% despite the lowest spend (₹642). Demographically, males aged 18–34 dominated impressions, and peak activity occurred during midday to evening hours on weekdays.
